Make financial modelling less of a bottleneck and more of a breakthrough
No more rebuilding models from scratch. No more second-guessing the numbers.
Just clear, fast, intelligent tools, designed to keep up with the pace of real decision-making.
Our Goal
Clarity, not complexity
We’re not here to dumb things down, we’re here to strip away the noise. ModelReef grows like a reef. One layer at a time. Each model builds on the last—cash flows, DCFs, FCFE—all connected and clear. Add what you need. Nothing you don’t.
Empowering pace, not pressures
We help analysts build faster, see more, and stay ahead in competitive environments. Business owners gain instant clarity on potential moves.
Whether it’s a second location, a new hire, or a big investment. Neither waste hours bogged down in Excel finance models. Model Reef calculates and visualises key metrics instantly.
Our Story
We know what it’s like to waste hours buried in spreadsheets. To chase numbers when you should be chasing opportunity.
As finance professionals, we were stuck in the same loop of slow tools and tangled spreadsheets. Time spent building and fixing models sapped time spent on real decision-making.
In 2022, we set out to create a solution; instant, simplified financial modeling. A tool any user could use, regardless of their technical experience. What started as a solution for ourselves quickly grew into something bigger.
Today, business owners use it to visualise new ventures before they commit. Analysts use it to sharpen their edge and move quicker through due diligence. Directors use it to visualise structures/valuations with clarity and speed.
Because the people who move markets don’t wait around for answers, they build them.
Get StartedOur Vision
We imagine a world where financial uncertainty no longer slows progress. Where powerful analysis isn’t locked behind complexity or credentials. Where decisions are made with confidence, not a leap in the dark.
We’re building the tools that make this possible. Our vision is to put these tools into the hands of every mind that moves markets. Helping them 100x their financial analysis capabilities and 10x their impact through instant data-driven clarity. Because when uncertainty is removed, potential expands.
